The process of getting folks to choose your home over others on the market is actually very simple. There are lots of books and publications out there which detail the things that buyers are looking for, but actually it is a pretty simple science.

The first thing to keep in mind is that the vast majority of buyers are extending themselves to buy a home in the first place. They are generally looking at or near the top of the market in which they qualify for a mortgage. If they have $15,000 available for a down payment and closing costs and they can afford to spend $1,500/month on principle, interest and taxes and that will buy them a $250,000 home, then they are generally looking for a...